From Scratch: How to Get Your Business Started Online: A Step-by-Step Guide
From Scratch: A Step-by-Step Guide to Getting Your Business Started Online" is a comprehensive guide tailored to assist entrepreneurs in establishing a robust digital presence for their businesses. Authored by Kellsey Popowich, a seasoned Marketing Strategist and Web Designer, this eBook is infused with practical advice, real-world examples, and actionable strategies to navigate the digital landscape effectively.
Within its pages, "From Scratch" offers a deep dive into why an online presence is critical, detailing the potential it unlocks—from amplifying visibility to tapping into global markets. It provides a granular approach to setting online goals, aligning them with your business strategy, and ensuring they're actionable and measurable. The book meticulously guides you through choosing the right website solution, whether it's a DIY website builder or a professional web design service, and emphasizes the significance of creating a consistent and compelling online brand identity.
Beyond just the setup, "From Scratch" navigates you through building and utilizing your website, integrating advanced content creation techniques, optimizing for SEO—including local SEO and the innovative Google Map Stacking—and leveraging the power of social media and various online marketing channels. Each section is thoughtfully constructed, ensuring that you're equipped not only with the "how-to" but also with the insights on measuring success through analytics and setting realistic expectations for online growth.
Popowich’s guide is more than just an instructional manual; it's a roadmap that considers the continuous evolution of the digital world and encourages adaptability and ongoing learning. The eBook comes complete with a glossary of terms, FAQs, and additional resources, including checklists, templates, and tool recommendations, designed to provide further support on your journey to digital empowerment. Whether you're taking the first steps in starting an online business or looking to refine your existing digital strategy, "From Scratch" positions itself as an indispensable resource in your entrepreneurial toolkit.